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Theory Description

Page history last edited by PBworks 12 years, 12 months ago

Professor Ted Coopman

RTVF 173

Drunken Monkeys

Spring 2008


Theory Description - Annotated Bibliographies - Executive SummaryPractical Applications - FrontPage 



Framing can influence the choices that individuals or societies as a whole can make. Bias presentation of any topic can possibly persuade the minds of all. Constant repetition of one ideal can make people think that other related ideals are not important or non existent. This constant repetition forms a system of a message, medium and an audience. Framing is used through out the mass media. Weather it’s a celebrity, politician or the average Joe, the mass media tries to control, change or manipulate your ideals. Lack of concentration on a subject as a whole gives the use framing its strength. Focusing on what the messenger only wants you to know is how they are able alter our perceptions of a particular subject. The theory of framing tends to be a long term process. You can’t expect the framing ideal sent to the masses to happen over night. Candidates for office have used framing to focus the public view on their opponents short comings. News casters have given false electoral results only to have other news media follow suit.


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