Practical Applications

Professor Ted Coopman

RTVF 173

Drunken Monkeys

Spring 2008


Theory Description - Annotated Bibliographies - Executive SummaryPractical Applications - FrontPage 



1. Framing can help us depict a positive message to the masses. By repeatedly focusing on the positive of a situation, person or place, we are able to compose an ideal that is beneficial to society. The less important information is set to the side of the main message.


2. It can help to remind consumers of media to put the information they get into context and to always check sources to verify it.


3. The study of framing can help teach people how others respond to putting messages in different contexts. For example, if people respond better to focusing on the negative or positive.


4. Framing provides an avenue of great power for media producers to sway popular opinion amounst the masses. By focusing on a given topic, the producer plays a key role in the overall deliver of the message.


5. Understanding the priciples of framing allows us as citizens to think on a more critical level about what is being delivered to us through by the media. The more we question the frame itself, the more information outside the frame will be retrieved.